Tsim Sha Tsui K11 Musea | Black & White® 85th Anniversary Event Preview Invite All Hong Kong Citizens to Celebrate and Present the Sea and Land Heritage "Black & White® 85th Anniversary Journey"

Description

With its 'fragrant, smooth, thick and rich' ultimate quality and craftsmanship, Black & White®, a brand under Royal FrieslandCampina, has become an indispensable part of the tea restaurant culture and a collective memory of the city. Over the years, the familiar black and white dairy cow logo has blended into the city's daily life. From the first cup of milk tea in the morning to a meal at a tea restaurant, and countless small yet warm daily moments, Black & White® has quietly accompanied the growth of generations of Hong Kong people.

This year, as Black & White® turns 85, it will take everyone beyond the tea restaurants, from the sea to the land, to create an unprecedented Hong Kong-style celebration! Starting from June 2nd, Black & White® invites all Hong Kong citizens to embark on a journey of 'Hong Kong-style flavor, it's all here!' which is full of warmth, surprises, and human touch.

Black & White® Classic Sets Sail! First Aboard the 'Aqualuna' for a Seafaring Adventure

For the first time, Black & White® will set sail aboard the legendary junk 'Aqualuna', symbolizing Hong Kong's history, to kick off this celebration. A unique limited-time maritime experience will be crafted on Victoria Harbour. Black & White® will decorate the iconic Chinese antique junk with brand elements, making it an instantly Instagrammable spot. Passengers will also be treated to a can of Black & White® thick and smooth classic milk tea, allowing them to enjoy the classic flavor while taking in the breathtaking views of the harbor's skyline. It's definitely a 'world-class' experience exclusive to Hong Kong, and spots are limited, so don't miss out!

K11 Musea Keeps the Journey Going on Shore 360° Victoria Harbour Photo Ops Hong Kong-style Flavor Life's Four-Frame Experience

From the sea aboard the 'Aqualuna' to the underground waterfront promenade at K11 Musea, five interactive experience stations inspired by the sailboat will be set up to extend this Hong Kong-style journey from sea to land.

The first to debut is the iconic 'Black & White® Victoria Harbour Sail' photo op. Participants can step onto the deck and capture 360-degree exclusive classic moments of Hong Kong against the magnificent backdrop of the harbor, feeling the unique atmosphere where the city and the brand intertwine. 'Hong Kong-style Flavor Life's Four-Frame' is also a must-try highlight of this event. The lens will instantly take you through time and space for a photo with Black & White®, placing you in an old-style diner, a 1970s tea restaurant, or even future life scenes, walking through different eras and relishing the different micro-moment stories of Black & White® accompanying Hong Kong people.

The onshore experience will also feature the 'Black & White® Milk Tea 3D Gallery' and the 'Black & White® Hong Kong-style Story Corridor', where you can experience the thrilling process of mixing milk tea in 3D with the naked eye and appreciate the 85-year history of Black & White®, from its commitment to quality and cultural heritage to becoming the most widely used condensed milk brand in Hong Kong tea restaurants1. There will also be a 'Black & White® Collectibles Store' on-site, offering a range of classic limited-edition collectibles that are highly valuable for collectors!

Black & White® Hong Kong Sail Onshore Experience

Station 1 – Black & White® Victoria Harbour Sail

Step aboard the Black & White® Hong Kong Sail and pose for photos with the Victoria Harbour skyline in a 360-degree backdrop!

Station 2 – Black & White® Milk Tea 3D Gallery

Witness the art of mixing milk tea in a 3:7 golden ratio with a naked eye 3D perspective and experience the thrilling moment when the aroma unfolds.

Station 3 – Black & White® Hong Kong-style Story Corridor

Document the story of Black & White® from 1941, from its commitment to quality and cultural heritage to becoming the most widely used condensed milk brand in Hong Kong's tea restaurants.

 
Station 4 – Hong Kong-style Flavor Life's Four-Frame

Relish the different micro-moment stories of Black & White® accompanying Hong Kong people and 'travel through time' to pose for photos in different eras.

Station 5 – Black & White® Collectibles Store

A variety of classic collectible items, including 85th-anniversary limited editions, are available for fans to bring home this Hong Kong-style flavor!

Details of the 'Black & White® 85th Anniversary Journey' event:

Black & White® x Aqualuna Cruise
Dates: June 2-15, 2026
Boarding Times: 4:30 PM, 5:30 PM, 6:30 PM, 7:30 PM
Boarding Location: Staircase No. 1 of the Avenue of Stars in Tsim Sha Tsui (near the Lee James Siu Lung statue)
Online Ticketing: Tickets must be purchased in advance. For details, please visit the official Aqualuna website
 

Black & White® Hong Kong Sail Onshore Experience @K11 Musea

Dates and Times:
June 2-3, 2026: 5:00 PM – 9:00 PM
June 4-14, 2026: 10:00 AM – 9:00 PM

Location: Underground Waterfront Promenade, K11 Musea, Tsim Sha Tsui